The February birthstone is amethyst. With its captivating purple hues ranging from soft lavender to deep violet, it has adorned crowns and treasured collections for centuries. At Robbins Brothers, we love helping guests discover birthstone jewelry that celebrates their unique story, and amethyst is one of our favorites. It’s unexpected and vibrant, adding a hint of mystery to your style.

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Whether you’re shopping for a February birthday, celebrating a 6th wedding anniversary, or simply drawn to purple’s regal allure, this guide covers everything you need to know about amethyst. We’ll explore its fascinating history, share styling tips, and show you how to find amethyst pieces that fit seamlessly into your life.

A Gemstone Fit for Royalty: The History of Amethyst

Amethyst’s name comes from the Greek for “not intoxicated.” Ancient Greeks believed it could protect wearers from drunkenness and keep the mind clear. Amethyst is often called the “stone of tranquility” for its associations with calm and clear thinking.

Royal families across Europe and Asia collected amethyst pieces, and amethyst appears prominently in the British Crown Jewels. Until the 19th century, Russia was the primary source of amethyst, but it’s now mined worldwide and is also can be lab-grown.

Understanding Amethyst Color and Quality

Amethyst belongs to the quartz family and gets its purple color from iron and other trace minerals in its crystal structure, combined with natural irradiation during formation. The result is a spectrum of shades, from pale lilac to deep reddish-purple.

The most sought-after amethysts display a saturated, medium-to-dark purple with red and blue flashes that catch the light beautifully. Some stones show what gemologists call “color zoning,” with varying intensity throughout the gem. This natural characteristic can create lovely visual interest, though the most valuable stones have even, consistent color.

With a Mohs hardness rating of 7, amethyst is durable enough for daily wear in earrings, pendants, and bracelets. It does require some care to maintain its vibrant color over time.

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How to Style Amethyst Jewelry

One question we hear often: “How do I wear purple jewelry without it looking too bold?” The good news is that amethyst is surprisingly versatile. Here’s what we recommend:

• For Everyday Wear: Let amethyst shine against neutrals. A simple pendant or pair of studs pops beautifully with white, gray, beige, or black. There’s no need to overthink it: a white blouse and jeans transform instantly with amethyst earrings. The purple adds interest without overwhelming your look.
• For the Office: – Small amethyst studs bring sophistication to professional attire without being distracting. Pair with tailored pieces in navy, charcoal, or cream for a polished finish. An amethyst pendant layered under a blazer offers a subtle hint of personality.
• For Evening and Special Occasions: Amethyst’s deep purple tones complement darker fabrics beautifully. A bolder amethyst piece against a black dress creates a striking look. The gemstone’s natural sparkle catches candlelight wonderfully, making it perfect for dinner dates and celebrations.

Color Pairings That Work

• Classic contrast: Black, white, and gray let amethyst take center stage
• Warm complement: Beige, cream, and soft yellow create a sophisticated balance
• Tonal harmony: Lavender, lilac, and violet outfit pieces (in slightly different shades) create a cohesive, put-together look
• Bold statement: Emerald green or deep blue creates eye-catching contrast for those who love drama

Caring for Your Amethyst Jewelry

With proper care, amethyst jewelry maintains its beauty for generations. A few things to keep in mind:

• Clean gently: Warm soapy water and a soft brush work well. Rinse thoroughly to remove any residue.
• Protect from heat and light: Prolonged exposure to intense sunlight or heat can cause amethyst to fade over time. Remove jewelry before sunbathing or using tanning beds.
• Store separately: Harder gemstones like diamonds can scratch amethyst. Keep pieces in a soft pouch or separate compartment.
• Avoid harsh chemicals: Remove amethyst jewelry before using household cleaners or swimming in chlorinated pools.

We recommend bringing your amethyst pieces in for professional cleaning and inspection periodically. Our lifetime warranty includes complimentary cleaning services at any of our showrooms, so you can keep your birthstone jewelry looking its best.

The Robbins Brothers Difference

For more than 100 years, we’ve helped guests find jewelry that marks life’s meaningful moments. Birthstone jewelry holds a special place in what we do because it’s so personal. There’s something wonderful about wearing a gemstone that connects to your birth month, your anniversary, or simply a color you’ve always loved.

When you visit one of our showrooms, you’ll find jewelry consultants who genuinely enjoy helping you explore options. We guide rather than pressure, taking time to understand what you’re looking for and showing you pieces that fit your style and budget. Whether you’re treating yourself to a birthday gift or shopping for someone special, we’re here to make the experience enjoyable. Browse our selection online or find a Robbins Brothers near you to explore our amethyst collection in person with expert guidance.

Frequently Asked Questions About Amethyst Birthstone Jewelry

What is the birthstone for February?

Amethyst is the birthstone for February. This purple variety of quartz has been associated with February since ancient times and remains the official birthstone recognized by jewelers and gemological organizations today. Our birthstone collection includes amethyst pendants, earrings, and other pieces perfect for February birthdays.

Is amethyst durable enough for everyday jewelry?

Yes. Amethyst rates 7 on the Mohs hardness scale, making it suitable for daily wear in earrings, pendants, and bracelets. While it’s durable, amethyst birthstone jewelry should be stored separately from harder gems like diamonds to prevent scratching. Our lifetime warranty covers regular cleaning and inspection to keep your amethyst pieces looking their best.

What does amethyst symbolize as a February birthstone?

Amethyst has long symbolized clarity, peace, and personal strength. For February birthdays, it represents empowerment and inner wisdom. The gemstone is also the traditional gift for 6th wedding anniversaries, symbolizing enduring love and trust. Its historical associations with royalty add to its meaning of sophistication and regal beauty.

Does Robbins Brothers carry amethyst birthstone jewelry?

Yes, we carry a selection of genuine amethyst jewelry including pendants and earrings set in 14k white gold with natural diamond accents. Our birthstone collection features pieces at various price points. Visit any of our showrooms to see our full amethyst selection in person.

Can I see amethyst birthstone jewelry in person before purchasing?

Absolutely. We encourage it. With Robbins Brothers locations across California, Arizona, Texas, and Washington, you can visit us to see amethyst pieces in person, try different styles, and get personalized recommendations from our jewelry consultants. Book an appointment for dedicated time with an expert.

How should I care for amethyst birthstone jewelry?

Clean amethyst jewelry with warm soapy water and a soft brush, then rinse thoroughly. Avoid prolonged exposure to direct sunlight or heat, which can cause fading. Store separately from harder gemstones, and remove before using household chemicals. Our complimentary cleaning services are available at any Robbins Brothers showroom as part of our lifetime warranty.

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