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Events & Press

Love Is In The Air! Robbins Brothers Releases Romance and Engagement Survey Results

  • January 29, 2013
  • by Tracey Lyles
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With new survey findings that show men are more interested in romance than women, Robbins Brothers, The Engagement Ring Store offers food for thought just in time for Valentine’s Day
Los Angeles, CA—January 29, 2013 – Who’s more romantic? Should the woman propose? When do I change my Facebook relationship status? How much money to spend? Are “Man-gagement” rings legit? The questions are endless when it comes to love, romance and engagements; and yes, men and women have different perspectives. As we enter February, the second most popular month to propose marriage (after December), Steve Elliott Marketing Research conducted an online survey for Robbins Brothers to gauge trends and preferences for dating and popping the question.

Here are some interesting facts to consider during the “season of love”:

  • Long gone are the days of women waiting for men to propose marriage, and according to the survey, 30% of women and over 40% of men think it’s perfectly okay for women to pop the question instead.
  • What really makes the engagement official? 80% say the ring seals the deal.
  • Men need love too. Over 60% want to be told and shown that they are loved. More than twice as many men as women want to be told daily.
  • Over half of men admit to getting married for good ole fashion love as opposed to sex, social pressure, good health and family.
  • Social Media clearly plays an important role in one’s engagement announcement. Half of respondents say they would update their Facebook status right away after a proposal. 75% say within a week.
  • Think engagement rings for men are ridiculous? Definitely reconsider. Two-thirds of men are open to the idea of wearing one.
  • Contemplating how to execute the perfect proposal? Over half of respondents would accept an electronic proposal but nearly 75% prefer a quiet intimate dinner for two as the ideal setting.
  • Romance is still the main desired ingredient in a marriage proposal. One out of every three wishes their proposal could have been more fanciful.
  • Living in a world where reality shows rule the tube, 2 out of every 3 surveyed said they would allow their proposal to be recorded and posted on YouTube. In fact, one out of every 10 would actually propose via YouTube.
  • More men than women think the marriage proposal needs to be a surprise.
  • At the end of the day, Love conquers all. Even with a weak economy, getting married and buying a home are still considered a priority amongst half of respondents.

If you are interested in doing a story on love and engagements, please visit the website at www.RobbinsBrothers.com or contact Tracey Lyles, Social Media and PR Manager for Robbins Brothers–800.295.1543 / fanclub [at] robbinsbros [dot com].

*The engagement research was conducted by an independent national research firm (Steve Elliott Marketing Research) and responses were solicited from individuals who have recently entertained the idea of becoming engaged, have recently become engaged or who have recently been married. The responses in this survey make up a sample that is statistically accurate +/-3.465% at 95% confidence.

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Tracey Lyles
Tracey Lyles
A hopeful romantic and enthusiastic UCLA grad, Tracey serves as Director of Marketing and Public Relations for Robbins Brothers. For leisure she enjoys shopping, dancing, hosting parties for family & friends and staying abreast of the latest celebrity news.
Tracey Lyles
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