July 27 — Today Robbins Brothers, The Engagement Ring Store, launched a fun and emotional marketing campaign that features heartwarming real-life marriage proposals from YouTube. 30 second spots are running in the morning news, mid-day shows, and during the prime-access hour on stations in Los Angeles, San Diego and Dallas. The interactive part of the campaign invites couples to share their marriage proposal video for a chance to star in a future television commerical. Musician, singer and surf legend Donavon Frankenreiter‘s song “Lovely Day” sets the tone for the TV spots as well as a three minute video that can be seen on Robbins Brothers website and on YouTube.
Special thanks to the creative agency, G&M Plumbing, and to the media buying agency, Revolution Media, both headquartered in Los Angeles, California.
Welcome to the rest of your life.
Di
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