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Robbins Brothers Celebrates Engagement Proposals With TV Campaign Featuring Colbie Caillat’s Hit Song ‘I Do’

• October 11, 2011
• by Tracey Lyles

Los Angeles, CA—October 11, 2011 – Today marks the beginning of Robbins Brothers, The Engagement Ring Store’s new television campaign which features the hit song “I Do” from Colbie Caillat, an American pop singer-songwriter and guitarist from Malibu, California. The marriage proposal campaign features 30-second commercials that will air on local broadcast and cable stations in Los Angeles, San Diego, Houston and Dallas-Fort Worth through the end of the year.

For the new campaign which targets couples looking to get engaged this holiday season, the company chose marriage proposal footage submitted by finalists in its recent ‘Share the Love’ video contest. Some of the highlighted marriage proposals range from a Super Mario theme which has become a viral sensation on YouTube with nearly 1 million views, to a serene proposal at the beach and one atop Mammoth Mountain in Northern California.

The TV spots have a genuine appeal and home-video effect designed to connect with the viewer in a more personal way. They showcase the moment the hopeful groom pops the question and then cut to the couple’s embrace after she says ‘yes.’ While each proposal varies in idea and location, the reactions from the brides-to-be make it a universal experience.

“We’re excited to connect with customers in this new campaign,” said Diane Ferraro, director of advertising for Robbins Brothers. “Colbie’s song ‘I Do’ serves as the perfect tune for the heartfelt proposals that are sure to bring smiles to the viewers’ face.” As part of the campaign, Robbins Brothers invites couples from any part of the country to share their marriage proposal video for a chance to star in an upcoming television commercial. Anyone interested can email their video to fanclub(at)robbinsbros(dot)com.

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Tracey Lyles

A hopeful romantic and enthusiastic UCLA grad, Tracey serves as Director of Marketing and Public Relations for Robbins Brothers. For leisure she enjoys shopping, dancing, hosting parties for family & friends and staying abreast of the latest celebrity news.

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