Los Angeles, CA—July 17, 2012 – Robbins Brothers, The Engagement Ring Store™ known for providing customers with personalized service, detailed education and an extensive selection of loose diamonds, engagement rings and wedding bands, plans to put a smile on viewers’ faces once again with a new television campaign called “Get Engaged” which launched today in Los Angeles, Dallas, Houston and San Diego. Taking its previous ads featuring real-life marriage proposals from YouTube to the next level, the new TV creative highlights up close and personal the many reactions a woman might have during a surprise marriage proposal, each shown through the vantage point of a unique diamond engagement ring.
Over the years Robbins Brothers stores have become the destination for any couple searching for the perfect ring to symbolize their love. Due to the company’s goal of providing a ring shopping experience that mirrors the couple’s needs and desires for a fulfilled encounter and romantic milestone, the new campaign continues to showcase the engagement niche that the retailer has carved in the marketplace.
Conscious Minds, a brand entertainment agency based in Pasadena, California, came up with the concept to feature the sweet and sometimes funny emotional reactions women experience when their significant other pops the question. “The magic of this campaign is seeing the individual way each girl reacts to the proposal,” said Blake Heal, director and co-founder. “Robbins Brothers shared that most of the time the initial response isn’t “Yes!” but rather a simple nod of the head or tears, or on the other end of the spectrum extreme joy where the girl screams, jumps up and down, and sometimes even knocks down her boyfriend.”
The marriage proposals featured in the commercials take place at a variety of locations where the company’s engagement ring customers have proposed in the past, including a historical merry-go-round in Griffith Park, a train museum, Santa Monica Beach, a baseball game, an Italian restaurant, an equestrian center, and inside of a Robbins Brothers store.
“We prioritize helping the soon-to-be engaged couple find the perfect ring to celebrate this momentous occasion in their lives,” said Larry Gomperts, EVP of Marketing for Robbins Brothers. “While each couple is different and each proposal varies in idea, location and emotion, the future bride’s reaction to the proposal, no matter how different it might be, is really a genuine moment and universal experience that everyone can appreciate.”
Watch the new TV commercial here: http://youtu.be/CkdNn76842s