Coffee Break

5 Things They Don’t Tell You When Buying A Diamond

• March 26, 2014
• by Tracey Lyles

By guest blogger Lori Harris, Ring Center Specialist for Robbins Brothers

1. Diamonds Are Not Created Equal.
Never assume that diamonds of the same color, clarity and cut grade are the same. That’s like saying all women that are brunette, 5’6 and tan all look the same. Did you know that there could be up to a 30% price difference between diamonds with the same cut grade? Make sure you view diamonds loose and side by side to really get a comparison for beauty.

2. Go In with a Budget in Mind.
Not knowing how much you want to spend (and can afford) when shopping for the perfect diamond could make you end up in the poor house. There isn’t anything romantic about being broke. There shouldn’t be any games played when talking about price. Reputable jewelers will be transparent in their pricing. Be cautious of the “discounts” that are misleading. You really think a company could stay in business if they offered everything at 50% off every day?

3. Least Expensive doesn’t equal Prettiest.
That 30% swing in price for the same cut grade is true. Diamonds that have tremendous fire and sparkle (all the things we women love) will cost you more. It won’t win you any points if she isn’t proud to show it off. Trust me–she wants a rock on her hand that dances in the light and can be seen from across the room. Be smart and invest in value. Invest in the biggest most beautiful diamond! (Within the budget you already decided on!)

4. Trust Your Gut.
Ever get the feeling something shady is going on? Trusting your gut will lead you in the right direction when deciding who to buy from. Make sure your jeweler is reputable, friendly, honest, helpful, and patient. You should walk away feeling knowledgeable and confident in your decision.

5. She wears the Diamond not the Certificate.
I don’t know of any woman who wants to walk around with her diamond certificate, quoting all the specs. So why base your decision on what the certificate says? Be open minded on qualities- you may be surprised at what you find when comparing diamonds next to each other.

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Tracey Lyles

A hopeful romantic and enthusiastic UCLA grad, Tracey serves as Director of Marketing and Public Relations for Robbins Brothers. For leisure she enjoys shopping, dancing, hosting parties for family & friends and staying abreast of the latest celebrity news.

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