HAPPY EARTH DAY!
From urbanites in big cities to families in rural towns, we are all connected to our forests. Natural disturbances such as wildfire, insects and disease outbreaks are jeopardizing the very things that make our forests so wonderful. That’s why the National Forest Foundation is planting 50 million trees across our National Forests.
Earth Day and every day, Robbins Brothers is proud to help restore our National Forests by partnering with NFF. Through this partnership, we’ll donate a tree to be planted where it’s needed most for every E3 Diamond sold.
In California Apparel News, Dan Decker, guest experience manager and virtual viewing specialist for Robbins Brothers, shares the significance of the company’s tree-planting initiative which features the earth-friendly, mined-identical, lab-crafted E3 Diamond.
“As far as mined diamonds, they have done so much to offset the effect on the Earth. They fill in the holes and replant the earth, but there is that stigma surrounding mined diamonds in some people’s eyes. Some people like the idea of the diamond being lab grown in a controlled environment.”
The tree-planting initiative allows customers to, not only enjoy diamonds, but also take an extra step by having trees planted in order to contribute to the planet’s health. A customer who purchases multiple stones could help Robbins Brothers plant more than one tree.
Decker explains: “There has been this stigma about diamonds not being earth friendly. I love the fact that the E3 Diamond has allowed there to be that link between caring for the planet and doing that while having something that you love. Sometimes it feels like the things we love aren’t taking care of the planet. It’s cool to know technology is getting better and we are able to embrace it and take it further by planting a tree.”
Find your lab-grown diamond with a Virtual Concierge.
Lean more about our tree donation program.
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