Robbins Brothers and Olive Crest Host “Sparkle & Share” Dress Drive

Robbins Brothers, The Engagement Ring Store’s event “Sparkle & Share” allows customers to donate gently worn bridesmaid, cocktail and evening gowns for prom-bound teen girls at Olive Crest.

Los Angeles, CA (April 1, 2014)— Fashionable women in Los Angeles, Orange County and the Inland Empire can help teen girls from Olive Crest attend the prom in style this spring by visiting Robbins Brothers, The Engagement Ring Store. The company’s Sparkle & Share in-store dress drive benefitting the charity will commence on Tuesday, April 1 through Sunday, April 27, 2014. Patrons can drop off dresses at any of the seven Robbins Brothers locations in Southern California during normal business hours, and will be entered for a chance to win a beautiful diamond jewelry gift (one raffle ticket per dress donation).*

Robbins Brothers in Glendale and Fullerton will host special parties in celebration of Sparkle & Share on Saturday, April 19th (11am-5pm). Guests will drop off dresses, enjoy desserts, and interact directly with representatives from Olive Crest, a local non-profit organization dedicated to preventing child abuse, treating and educating at-risk children, and preserving the family.

“It is always our pleasure and priority to give back to the community,” said CarolAnne Stevenson, director of brand experience and marketing for Robbins Brothers. “We are excited to partner with Olive Crest for the second year in a row by enlisting the help of our customers to help these young ladies shine.”

“We are incredibly grateful for the opportunity to partner with Robbins Brothers in this effort,” said William Bedrossian, executive director of Olive Crest’s Southern California region. “Prom is just one of many important experiences Olive Crest is committed to providing our youth, and the generosity of Robbins Brothers and its customers will ensure our teen girls have a beautiful and memorable night.”

*Customer or corporate donations of 20 dresses or more will receive a maximum of 20 raffle tickets.

About Tracey Lyles

Tracey Lyles happily serves as Robbins Brothers' social media and public relations manager and has been with the company for years. Prior to joining Robbins Brothers, she worked in the research and news departments at KTLA-TV, and was also an account executive for Sharp & Associates Public Relations in Hollywood. Tracey received a B.A. in English from UCLA and for leisure enjoys shopping, reading, dancing, going to church and spending quality time with family and friends.
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